I usually reply–I lost my job in publishing. Which is true. And I love baking.
But more than that I was at a point in my life that I also wanted to create a business that cared about stuff. People. Ingredients. The environment. I wanted to connect with people instead of sitting in an office behind a desk. And so I set about figuring out how I would possibly incorporate all of those things into a career. I kept thinking about opening a business doing something you like. Ok. Baking and eating dessert. All right, now we’re getting somewhere. I would bake a quality product, something I was looking for. A treat less sweet using locally sourced and organic ingredients.
And then reality set in when I realized I wouldn’t be able to open a cafe or a bakery. What was I thinking? I was unemployed. That, my friends, was my ah ha moment. Food truck. So popular in other cities in the US. I had this vision of traveling to a different part of the city providing this treat once a week–perfect! And people would smile, I so wanted to see people be happy. (Remember, my previous industry of publishing was caving in–not a happy place.) And so The Cupcakory was born.
And you know what? I see people smile every day I’m out vending.